By Jerry Del Colliano You can learn a lot by watching human behavior. In fact, smart marketers never take their objective eyes off of how consumers enjoy their products and services. Over a year ago I let you know that I believed Apple was going to announce a tablet mobile device to tuck in nicely between its laptop line and handheld devices like the iPhone and iPod. Steve Jobs took his good time doing so – although sidelined with a liver transplant along the way. And last Wednesday Jobs announced that Apple, indeed, was going to start selling the Apple iPad. Now here’s where it gets hairy, but also where we can all learn to be smarter. The basic version of the iPad will not be available until March (WiFi only) and the larger more tweaked out version starting in April (3G, more storage). But something fascinating has happened -- lots of people have suddenly become a critic. Some have complained that the name iPad sounds like a feminine hygiene product. Reviewers who, by the way, have not actually had a demo model of any iPad in their hands, have criticized it by emphasizing what the iPad doesn’t have – the...
Source: Inside Music Media
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