Revised numbers since the January Supreme Court ruling that freed corporations to buy political adds suggest the total ad-spend from the 2010 election cycle will be more than $4 billion. Borrell Associates believes that radio will be doing about 9% of it. Cable should earn about as much as radio ($383 million). Newspapers will make less than radio, at $329 million, and online will attract just $44 million. The winning medium is forecast to be broadcast television – $2.6 billion, or 63.2% of the pie.
Source: Radio-Info News
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