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Monday, February 8, 2010

Global Radio tightens up competitions - from Media Guardian

Capital FM owner holds additional draws after listener spots problem with multiple competition entriesGlobal Radio has overhauled its on-air competition policy after an error meant that thousands of entries for its Jingle Bell Ball contest on London's 95.8 Capital FM went uncounted.Listeners were invited to send in a text for a chance to win a pair of tickets for the live music event, held at the O2 Arena in December last year.Global Radio management later discovered that people who entered a number of times using the same mobile phone had only their first entry counted, no matter how many more texts they sent.The fault emerged after a listener who entered one of the draws about 40 times contacted the station "concerned that despite his high number of entries, he had not won", media regulator Ofcom said today.As a result, the regulator said, Global re-entered those texts which had been mistakenly excluded into additional draws. The broadcaster had since taken a number of steps to stop the problem happening again.A total of 51,093 people entered the 94 free prize draws that were affected by the fault, making a total of 196,430 entries."Ofcom welcomed the broadcaster's action in uncovering the problem, establishing its...


Source: Media UK: Radio news


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