By Jerry Del Colliano (With my daughter, Daria and Colin Huber at my recent Media Solutions Lab) Last Thursday my Media Solutions Lab was held in Scottsdale and I have never been more proud of the radio, music and new media businesses as I was that day. An impressive mix of executives and entrepreneurs attended and for the better part of seven hours worked actively with me on tracking the digital future. We had fun. Taught each other and worked in small groups. On issues, strategies and skill sets. I thought you would be interested in a few of my 15 predictions about where the media industry is headed: Advertisers will increasingly go directly to the consumer and bypass radio, television and publishing. We see signs of it happening right now with some local radio advertisers in Grand Rapids using podcasting to deliver the message. The podcasting campaigns are coming out of radio budgets. Not major yet, but a trend. On a national level, Pepsi is doing a multi-million dollar program to be based on their website and using viral social networking to do a local community outreach, once the exclusive domain of local radio. Pepsi is giving away millions in...
Source: Inside Music Media
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