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Monday, February 8, 2010

Undercover Lew

By Jerry Del Colliano After the Super Bowl on CBS Sunday night was a new show called Undercover Boss where corporate CEOs get into the trenches with their employees to find out what working for their company is really like. It was the most-watched post Super Bowl show since 2001 according to the overnight ratings. In episode one, Larry O’Donnell, CEO of Waste Management, went undercover to find out, among other things, what cleaning latrines is like. As The Wall Street Journal put it: “In the pilot episode, the president and chief operating officer of Waste Management, Larry O'Donnell, helps an upbeat, smiling employee as he cleans out port-o-lets at a carnival ground. The third episode shows 7-Eleven Inc. Chief Executive Joe DePinto working on an assembly line making donuts. His voiceover reminds viewers that the convenience store chain has expanded its fresh-food offerings. Mr. DePinto says he saw the series as "an opportunity to showcase our people, our stores and the things we're known for." Now, this isn’t really a reality show. No one gets fired, bitten by a poisonous snake or has a girlfriend named Snooki. And there is no doubt these big firm CEOs wouldn’t subject themselves to...


Source: Inside Music Media


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