Total ad spending fell 12.3% in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year-ago period, with nearly all media improving upon their January-September performance. Radio spending was down 12.5% in Q4 over 2008, while
Source: RADIO ONLINE News
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